Alex grew up in Novi, MI and went to Novi High School. During his senior year of high school, he moved to Alaska to play hockey, and then spent a year in Ottawa. Alex graduated from the Eli Broad College of Business at Michigan State University with honors in Finance. After college, he spent some time in the Mortgage industry where he dealt with client’s personal finances. He realized that people were not investing and saving enough for their future goals and retirement. As a result, Alex decided to get his Series 7 and Series 66 registrations and transition into financial planning to help individuals save and invest their money to help reach those future goals and save for retirement.